KALYN ETHICAL MARKETING POLICY

This Ethical Marketing Policy reflects Kalyn's commitment to conducting all marketing activities with integrity, transparency, and respect for European business values and international ethical standards.

This Ethical Marketing Policy ("the Policy") applies to Kalyn and all subsidiaries, affiliates, employees, contractors, consultants, interns, agency workers, and business partners acting on behalf of the company.

The Policy establishes the ethical principles that govern how Kalyn communicates with clients, customers, employees, suppliers, regulatory authorities, and the wider public. It is designed to ensure that all marketing activities are lawful, transparent, respectful, culturally appropriate, and aligned with European standards of corporate responsibility and professional conduct.

2. Introduction

At Kalyn, we believe that long-term business success is built on trust, honesty, accountability, and mutual respect. Every interaction with our clients, partners, employees, and communities should reflect these values.

Our marketing activities are guided by European principles of fairness, transparency, respect for privacy, equal treatment, and responsible communication. We are committed to delivering truthful information, protecting personal data, respecting cultural diversity, and ensuring that all marketing practices comply with applicable laws, including the General Data Protection Regulation (GDPR) and relevant consumer protection legislation.

This Policy complements Kalyn's Code of Conduct and Corporate Responsibility commitments and provides practical guidance for ethical decision-making across all marketing activities.

3. Our Commitments

3.1 Honesty and Transparency

Kalyn communicates accurately and honestly in all internal and external marketing communications. We present products and services fairly, without exaggeration, misleading claims, hidden conditions, or deceptive practices.

We provide clear and understandable information that enables customers to make informed decisions. Marketing materials must accurately represent the benefits, limitations, pricing, and performance of our products or services.

We do not manipulate statistics, selectively present data, or omit material information that could mislead customers or business partners.

3.2 Respect for Culture and Diversity

Kalyn values diversity and inclusion across all markets in which we operate.
Marketing campaigns are developed with sensitivity toward cultural differences, languages, traditions, and social values throughout Europe and internationally. We actively avoid stereotypes, discrimination, offensive imagery, or messaging that could marginalize individuals or communities.

We encourage inclusive communication that reflects equality, accessibility, and respect for people regardless of nationality, ethnicity, gender, age, disability, religion, or sexual orientation.

3.3 Privacy and Data Protection

Respect for personal privacy is a fundamental principle at Kalyn.

We process personal data responsibly and in accordance with GDPR and all applicable European data protection laws. Personal information is collected only for legitimate business purposes, stored securely, and retained only as long as necessary.

Marketing communications are sent only where appropriate legal consent or another lawful basis exists. Individuals always have the right to withdraw consent, unsubscribe from communications, or request access to or deletion of their personal data.

All employees handling customer information receive appropriate training on information security and data protection.

3.4 Ethical Digital Marketing

Kalyn promotes ethical digital marketing practices by focusing on creating valuable, relevant, and accessible content rather than manipulating search engine algorithms or online platforms.

We do not engage in deceptive SEO practices such as keyword stuffing, link schemes, misleading redirects, fake reviews, or artificially generated engagement.

Our websites and digital platforms are designed with accessibility in mind to ensure equal access for all users wherever reasonably practicable.

3.5 Responsible Media Placement

Kalyn carefully considers where its advertising and marketing content appears.
We avoid placing advertisements alongside content that promotes violence, hate speech, discrimination, misinformation, illegal activities, terrorism, pornography, copyright infringement, or other material that conflicts with our ethical standards.

Business relationships with media partners are regularly reviewed to ensure alignment with our corporate values and reputation.